Fuller Spurling
Fractional Finance Director Support For £1M-£10M+ Owner-Managed Businesses Across London & The Home Counties

Get The Financial Visibility & FD-Level Leadership To Grow Profitably - Without Hiring A Full-Time Finance Director

Fuller Spurling works alongside established business owners and management teams, providing the reporting, forecasting, cash-flow visibility and commercial financial insight needed to make better decisions as the business grows.

Apply For Your Strategic Finance Review →

For established owner-managed businesses considering ongoing Fractional Finance Director support.

Advising owner-managed businesses since 1976
20+ years' FD-level experience
FCA CTA
London & Home Counties
The problem

As Your Business Grows, The Financial Decisions Get Bigger.

The financial information that worked when the business was smaller may no longer be enough for the decisions being made today.

As revenue, headcount and complexity increase, decisions around hiring, pricing, investment, cash, expansion and profitability become more consequential.

Yet many established businesses are still relying on historic accounts, spreadsheets and instinct to understand what is really happening - and what they should do next.

That can leave important questions unanswered:

Where is profit really being made - and where is margin being lost?

What will the cash position look like three, six or twelve months from now?

Can the business comfortably afford its next major hire or investment?

Is revenue growth translating into stronger profitability?

Which numbers should management actually be paying attention to?

Is the finance function strong enough to support the next stage of growth?

An accountant can tell you what happened.

A Finance Director helps turn the numbers into better decisions about what happens next.

What a Fractional Finance Director actually does

Turn Financial Information Into Better Business Decisions

Fractional Finance Director support gives an established business access to senior financial capability without the cost and commitment of employing a full-time FD. Depending on the needs of the business, Fuller Spurling can support the owner and management team across:

Management Reporting & KPIs

Get clearer management information that shows what is driving performance - rather than simply reporting what has already happened.

Cash-Flow Forecasting

Build greater forward visibility around cash, commitments, debtors, creditors and potential pressure points.

Budgets & Rolling Forecasts

See where the business is heading against plan and respond earlier when performance begins to move off course.

Profit & Margin Analysis

Understand where profit is being generated, which areas are underperforming and where margin may be leaking.

Scenario & Decision Modelling

Assess the financial impact of major decisions around hiring, investment, expansion, pricing or changes to the business.

Board-Level Financial Insight

Turn financial information into clear commentary, priorities and recommended actions for the owner and management team.

Business outcomes

Don't Just Grow Revenue. Build A Better Business.

Growing turnover is one measure of progress.

But a stronger business also needs the visibility, financial discipline and decision-making capability to make that growth profitable and sustainable.

Fractional Finance Director support can help create:

Clearer financial visibility

Know where the business stands, what is changing and where it is heading.

Stronger profitability

Understand margins, costs and which parts of the business are genuinely driving profit.

Greater cash control

See future commitments and potential cash pressure earlier, rather than reacting after the problem appears.

Better commercial decisions

Make hiring, pricing, investment and growth decisions with stronger financial evidence behind them.

Less owner dependency

Build better information and financial discipline around the wider management team so fewer decisions depend solely on the owner.

Greater long-term business value

Strengthen the financial foundations needed to scale, raise finance, plan succession or prepare for an eventual exit.

Whether the ambition is to grow, make acquisitions, strengthen the management team, raise capital, step back or eventually sell, a stronger finance function creates more options.

Why fractional?

You May Not Need A Full-Time Finance Director. But You Still Need Finance Director-Level Thinking.

Full-time FD

A permanent senior salary, and the commitment that comes with it. The right answer once the workload genuinely justifies a full-time seat.

Fractional FD

Experienced Finance Director-level input embedded into the business, working with you and your existing team, at the level the business actually needs today.

What happens at the start of the partnership

Every new engagement begins by understanding the existing finance function and establishing what needs to be improved to support better decision-making. Depending on the needs of the business, the initial work can include:

  • Reviewing the current finance function, reporting and management information
  • Establishing the key financial KPIs management needs to monitor
  • Improving forward cash-flow visibility
  • Strengthening management and board-level reporting
  • Identifying immediate financial risks, bottlenecks and opportunities
  • Setting priorities for strengthening the finance function over the months ahead

From there, Fuller Spurling works alongside the owner and management team on an ongoing basis - helping interpret the numbers, challenge assumptions, improve visibility and support major commercial decisions.

Dan Morgan
Dan Morgan FCA CTAManaging Partner
James Clark
James Clark FCAPartner
Mark Harvey
Mark Harvey FCAPartner
Sue Keane
Sue Keane FCAPartner
Gavin Baker
Gavin Baker FCAAssociate Director
Jess Barwick
Jess BarwickAccounts Manager
Dean Malloy
Dean MalloyAccounts Manager
Why Fuller Spurling

Experienced Financial Leadership For Owner-Managed Businesses

Fractional Finance Director support only works if the person sitting alongside the owner can do more than produce reports. They need to understand the commercial decisions behind the numbers.

Fuller Spurling has been advising owner-managed businesses since 1976, combining established accountancy expertise with senior commercial financial support.

Fractional FD work is led by Dan Morgan, FCA CTA, who brings more than 20 years of FD-level experience.

Already Trusted By Countless Businesses Across London, Including:

High-End London Architectural Practice

Ongoing board-level financial support and rolling cash-flow projections to give management greater forward visibility.

Property Development Company

Outsourced finance support for a business operating in a commercially and financially complex environment.

£10m Debt-Collection Business

Fractional FD-level support for an established owner-managed company.

The objective isn't to produce more spreadsheets or give the management team more numbers to interpret. It's to make the financial information commercially useful - so better decisions can be made with greater confidence.

What clients say

Published reviews of Fuller Spurling
★★★★★
Fuller Spurling have been a breath of fresh air to this business as they have looked below the surface of how we operate and are capable of giving pertinent, no nonsense advice... including Director's personal tax advice and monthly management information, through to productivity analysis.
David PearsonCellular Asset Management
★★★★★
We outgrew our previous accountant, who was struggling with anything but the most basic of stuff. The accounts were in a bit of a mess when they came across to Fuller Spurling, but Sue and the team sorted them out, and we've been fine ever since.
Verified reviewYell
★★★★★
It was with some reluctance & trepidation that we considered changing accountants... When we first spoke to Mark, he listened to what it was that we were currently unhappy with and explained how he felt Fuller Spurling could make a difference and ever since, they have done just that.
Dennis BrownListsUK
★★★★★
The service they give to Limbcare is outstanding and the advice, help and support from their team is fantastic and we are so grateful to you all. Thank you very much for your continued support.
Ray Edwards MBEChairman, Limbcare
★★★★★
Fuller Spurling provide straight-forward, professional and accurate advice in an approachable open manner. The support and advice has proved invaluable ensuring our finances are managed quickly and effectively.
James McLoughlinMCL Projects
★★★★★
Fuller Spurling have been a breath of fresh air to this business as they have looked below the surface of how we operate and are capable of giving pertinent, no nonsense advice... including Director's personal tax advice and monthly management information, through to productivity analysis.
David PearsonCellular Asset Management
★★★★★
We outgrew our previous accountant, who was struggling with anything but the most basic of stuff. The accounts were in a bit of a mess when they came across to Fuller Spurling, but Sue and the team sorted them out, and we've been fine ever since.
Verified reviewYell
★★★★★
It was with some reluctance & trepidation that we considered changing accountants... When we first spoke to Mark, he listened to what it was that we were currently unhappy with and explained how he felt Fuller Spurling could make a difference and ever since, they have done just that.
Dennis BrownListsUK
★★★★★
The service they give to Limbcare is outstanding and the advice, help and support from their team is fantastic and we are so grateful to you all. Thank you very much for your continued support.
Ray Edwards MBEChairman, Limbcare
★★★★★
Fuller Spurling provide straight-forward, professional and accurate advice in an approachable open manner. The support and advice has proved invaluable ensuring our finances are managed quickly and effectively.
James McLoughlinMCL Projects
Qualification

Is Fractional Finance Director Support Right For Your Business?

This service is designed for established owner-managed companies that have reached the point where stronger financial leadership can make a meaningful commercial difference.

This is likely to be a strong fit if:

  • The business turns over approximately £1m-£10m+
  • It is established and owner-managed
  • It is based in London, the Home Counties or surrounding areas
  • Financial complexity has increased as the company has grown
  • Better forecasting, reporting, cash visibility or commercial insight is needed
  • The owner or management team would benefit from ongoing FD-level input
  • Profitable growth, stronger decision-making or long-term business value are priorities
  • There is a genuine intention to strengthen the finance function on an ongoing basis
  • The business is prepared to invest in senior financial support where there is a clear commercial case

It is unlikely to be suitable if:

  • The business is a start-up or turns over significantly below £1m
  • The main requirement is bookkeeping
  • The requirement is limited to basic year-end accounts or tax compliance
  • The priority is finding the lowest-cost accounting service
  • The objective is free financial advice or a one-off review
The next step

Start With A Strategic Finance Review.

Before recommending anything, we first need to understand your business, your objectives and the financial support you already have in place.

Apply for a Strategic Finance Review and, if your business is a suitable fit, you'll be invited to speak with the Fuller Spurling team.

Apply For Your Strategic Finance Review →

Complete the short application to see if your business qualifies.

Common questions

Do I need to replace my existing accountant?

No. Fractional Finance Director support is different from year-end accounting and compliance. We can work alongside your existing accountant or finance team.

Do I need a full internal finance team already?

No. The right structure depends on the business. Part of the role can involve improving the people, systems and processes already in place.

Is this a one-off service?

The Strategic Finance Review is the first step. Where there is a strong fit, Fuller Spurling provides ongoing Fractional Finance Director support tailored to the requirements of the business.

Is this only for businesses preparing to sell?

No. Enterprise value matters whether you intend to sell soon, many years from now, or not at all. Stronger financial leadership can support growth, profitability, investment, succession and owner independence as well as an eventual exit.

Apply For Your Strategic Finance Review →